Leveraging Transparent Technology Providers: A Competitive Edge for Veterinary Practices

Technology is no longer just a nice-to-have – it’s a critical component of practice management, patient care, and client communication. However, the process of selecting and implementing these technologies often lacks the transparency necessary for informed decision-making. We’re going to help you leverage providers that offer transparency to gain a competitive advantage.

What is Transparency in Veterinary Technology?

So, what do we mean by transparency in veterinary technology? It’s about tech providers being open and honest about their solutions. This includes clear information on features, limitations, the process of integration, pricing structures, and long-term support plans. Transparent providers willingly share details about data security, upgrade processes, and their roadmap for future developments – all without requiring non-disclosure agreements or sales commitments.

Transparency as a Competitive Advantage

One often overlooked but powerful differentiator is the strategic use of transparent technology. Leveraging transparent tech providers at your practice can create a few significant advantages.

The Impact of Transparency on Other Industries

But first, let’s look at how transparency has affected a few other industries:

• Banking: Fintech companies like Monzo and Starling Bank have disrupted traditional banking by offering complete transparency in fees, spending analytics, and real-time transaction notifications. Providing these insights won them a loyal customer base and forced established banks to improve their own transparency.
• Retail: Everlane, an online clothing retailer, has built its brand on “radical transparency,” revealing the true costs behind its products and its supply chain. This approach has resonated with consumers, driving growth and customer loyalty.
• Food Industry: Companies like Whole Foods have gained market share by being transparent about ingredient sourcing and nutritional information, catering to health-conscious consumers.

How Transparency Can Set Your Veterinary Practice Apart

Now let’s apply those advantages to the veterinary industry.

• Enhanced Client Trust: When you can clearly explain your technology choices and how they benefit patient care, you build trust with your clients. They’ll appreciate your commitment to using the best tools available and your ability to explain them clearly.
• Improved Client Education: Transparent technology allows you to share more detailed information about pets’ health improving client education. For instance, a transparent practice management system might offer client portals with easy-to-understand health records and treatment plans.
• Streamlined Operations: By fully understanding your technology, you can optimise your workflows, reducing wait times and improving the overall client experience.
• Data-Driven Decision Making: Transparent systems often provide better access to your practice’s data. This allows you to leverage big data and make informed decisions about everything from inventory management to staffing levels, ultimately improving your practice’s efficiency and profitability.
• Adaptability: With a clear understanding of your technology’s capabilities and limitations, you’re better positioned to adapt to changes in the veterinary landscape, whether it’s incorporating telemedicine or responding to new regulatory requirements.

Building Client Trust with Transparent Technology

Your technology choices say a lot about your practice. Here’s how to leverage them to build client trust:

• Communicate Your Tech Choices: Don’t be shy about explaining why you’ve chosen certain technologies. Whether it’s a new diagnostic tool or a practice management system, let clients know how it improves their pets’ care.
• Highlight Data Security: In an age of increasing digital threats, assure your clients that you’ve chosen systems with robust security measures to protect their personal information and their pets’ health data.
• Showcase Accessibility: If your systems offer features like online booking or access to pet health records, make sure your clients know about these conveniences.
• Demonstrate Continual Improvement: When you upgrade your systems or add new technologies, communicate these improvements to your clients. It shows you’re committed to providing the best possible care.
• Be Open About Limitations: If there are things your current systems can’t do, be honest about it. Clients will appreciate your integrity, and it positions you well when you implement new capabilities.

The Due Diligence Process

When it comes to selecting a Practice Management System (PMS) or any critical technology for your veterinary practice, thorough due diligence is not just advisable—it’s essential. This process helps ensure that you’re making an informed decision that aligns with your practice’s needs, goals, and values.

Doing due diligence all comes down to asking the right questions and finding accurate answers to those questions. Let’s start with the right questions to ask:

Technology Provider Red Flags

Now, how do you tell if the answers to your questions are accurate? Watch out for these red flags:

• Reluctance to Provide Information: If a provider is hesitant to answer your questions without an NDA or sales commitment, it’s a red flag.
• Vague Pricing Structures: Be cautious of providers who can’t or won’t provide clear, detailed pricing information.
• Limited Access to Current Clients: Reputable providers should be willing to connect you with current users for references.
• Pressure to Sign Quickly: Be wary of high-pressure sales tactics or limited-time offers. A good solution will still be good next week or next month.
• Lack of Clarity on Data Ownership: Ensure you understand who owns your data and how you can access or transfer it if needed.
• Unwillingness to Discuss Limitations: Every system has limitations. Providers should be upfront about what their solution can and cannot do.
• No Clear Roadmap: Be cautious of providers who can’t articulate their plans for future development and improvements.

Looking Ahead

We’re likely to see increased demand for open APIs, clearer data ownership policies, and more collaborative approaches to software development. Forward-thinking practices that embrace these trends now will be well-positioned for future success.

Remember, your choice of technology does more than just facilitate day-to-day operations—it reflects your practice’s values and commitment to excellent care. By prioritising transparency, you’re not just selecting software but investing in a partnership that can help your practice thrive in an increasingly digital world.