Inside Day 2 of the Modern Veterinary Practice Theatre
The DNA of Tomorrow: Exploring What’s Next for the Veterinary Profession
The future of veterinary care isn’t just on the horizon – it’s already unfolding. From evolving client expectations to the rapid advance of AI, the choices made today are shaping how practices will look, feel, and function in the years ahead.
Day Two of the Modern Veterinary Practice Theatre turns its focus to The Tomorrow – the big ideas, technologies, and leadership shifts that will define the next decade of the veterinary industry.
Here’s what’s coming up on Friday 21st November 👇
🐾 09:00 – 09:45
CMA Transparency Rules 2026: Don’t Panic. Here’s What Vets Will Probably Need to Do
Susie Samuel & David Harris – Digital Practice
Transparency is coming – but it doesn’t have to be terrifying. Susie Samuel and David Harris break down what the upcoming CMA rules are likely to mean for practices, and share practical steps vets can take now to prepare with confidence, clarity, and control.
🐾 10:00 – 10:50
The Price of Progress: Can We Innovate Without Losing the Human Touch?
Jamie Crittall & Charlie Barton – MWI Animal Health
Innovation is transforming practice life – but how do we keep empathy at the heart of it? This thoughtful discussion explores how technology, data, and digital care can enhance the client and team experience rather than replace it.
🐾 11:05 – 11:45
Keeping Pace With AI: By The Time You Read This, It’s Changed (again)
Adrian Nelson-Pratt, Liz Walker & Adele Williams-Xavier – Veterinary IT Services
AI is evolving faster than any other tool in veterinary practice – and staying ahead means embracing adaptability. This session dives into how teams can use AI responsibly and effectively, balancing opportunity with ethics and innovation with practicality.
🐾 12:00 – 13:30 All new “Lightening Round”
Four Minds, One Future: Inside the Veterinary Profession of 2035
Liz Barton, Wendy Furness, Ben Sweeney & Jack Peploe – MWI Animal Health
Four leading voices come together to imagine the veterinary world of 2035 – from workforce models and sustainability to technology, education, and leadership. Expect a dynamic, forward-thinking discussion that blends optimism with realism about the decade ahead.
🐾 13:50 – 14:20
Leadership in Flux: How to Thrive When The Only Constant is Change
Andy Green – Veterinary IT Services
In a profession where uncertainty is the new normal, resilience starts with leadership. Andy Green explores how veterinary leaders can navigate constant change, inspire adaptability, and keep teams motivated through shifting times.
🐾 14:40 – 15:10
How Independent Clinics Can Compete Using AI Tools
Batuhan Guler & Nicolò Frisiani – Lupa AI Powered Petcare
AI isn’t just for the big players. This session shows how independent practices can leverage intelligent tools to enhance care, streamline processes, and strengthen their competitive edge – all while keeping their independence at the heart of their identity.
Day Two is all about progress – not just the shiny new tech, but the mindset that allows practices to evolve without losing what makes them human. It’s a reminder that the DNA of tomorrow is built on the choices we make today.
Access the full programme and explore everything LVS25 has to offer here: Conference Programme 2025
The Modern Veterinary Practice Theatre is proudly supported by our theatre partners Covetrus Ascend, Digital Practice, Provet, and MWI Animal Health, whose shared commitment to innovation and collaboration continues to drive progress across the veterinary profession.
